Integrated data solutions – Native apps and web apps
One of the biggest problems we see with business technology is a lack of integration between the various moving parts that make up their digital presence.
The rise of smartphones and apps has pushed a lot of organisations into the flawed strategic decision to burn money on a native app without having a cohesive data solution for integrating the app into their overall strategy.
In this case study, we look at how hybrid and web apps can work as alternatives to native apps, and the importance of the web portal in your day to day business.
Say you're an insurance company that wants to create native mobile apps for their clients to access their policies and claims. A noble idea, and one that would probably be valuable to your customers.
But first, do you know
the answers to these questions?
- How much of your traffic is from mobile v desktop?
- Can the native apps be leveraged for business growth better than a hybrid solution or native web?
- Will your customers actually use the native app?
Apps Aren't Always the Answer
While most of our time on smartphones is spent ‘in app’, on average only about 6 apps make up about 80% of our usage. App development cycles are tied into the standards of the Operating System (iOS & Android) and aren't as discoverable as web portals.
What are web apps?
Web apps are essentially website applications that run in the browser. The advantages of this data solution are that they can scale across desktop and mobile and are easily discoverable through search. This offers both better discovery and cost savings benefits, as your platform can be developed across mobile and desktop with a common web application infrastructure powering the solution.
Hybrid apps are relatively new to the scene, and combine the benefits of native apps with web apps. They are developed as web apps and then wrapped into a native application layer so they can be installed on the smartphone’s mobile OS. Hybrid apps can offer cost benefits while providing the same level of user experience to both web and app users.
Regardless of the direction the Insurance company in our case study chooses to take, they'll need a strong middle layer structure to manage the database for their portal. Fishead’s custom middle layer development can help connect your ERP and other data sources to both native and web apps, ensuring high levels of data fidelity. Talk to Fishead about your app development needs, and get a comprehensive strategy.